Print Services
When I started as a graphic designer it was a different technological world. Computers were settling in as a must have appliance, WordStar was still going toe-to-toe with WordPerfect, and a 40mb hard drive was considered an extravagance reserved for the fortunate few. Taking a document to press meant either doing an old fashioned manual layout or gambling on file format compatibility with a computer layout. And you had to walk uphill in the snow just to get a file to the print shop.
We all know the tech score now. Gone are the film plates for 4-color process. Hasta la vista presses run by mages of arcane press production lore. Hello digital design, rapid file transfer, and quick turnaround.
Frugal is Good
What it all boils down to is that getting your materials printed is cheaper and faster than ever before.